Mariam Pirtskhelani
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ELTEG

A precise, premium identity for an elevator and escalator engineering company, built on one modular grid.

Client
ELTEG, Tbilisi
Role
Brand identity design

About

ELTEG supplies, installs and maintains elevators, escalators and parking systems across Georgia as the exclusive partner of KLEEMANN, working on hotels, business centres and landmarks such as the Parliament of Georgia. The identity needed to match that standing: precise, dependable and quietly premium.

Architecture · Engineering · Tech solutions

ELTEG business cards in petrol blue with an orange logo
ELTEG 24/7 technical support screen on a smartwatch
ELTEG technical support poster on an armchair
White ELTEG coffee cup with orange line pattern
Orange ELTEG brochure in plastic wrap

01

Identity

Squared, open letterforms hint at doors, shafts and movement between floors, so the wordmark reads as engineered rather than decorated.

ELTEG wordmark construction grid printed on paper
White ELTEG wordmark on a misty blue background

PetrolHex
#21343E

1

InkHex
#151415

2

OrangeHex
#E09A5B

3

Light greyHex
#E5E8EA

4
AaRegular · 400

Typeface

Helvetica

Helvetica carries every message, from signage to technical sheets: neutral, precise and readable at any size.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &@#%?!

02

In numbers

Years in Georgia01

101234567890123456789601234567890123456789+

Technical support02

201234567890123456789401234567890123456789/701234567890123456789

Product lines03

401234567890123456789

Next project

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Illustration · Poster Series · Sport